04 / Multifamily Repositioning + FF&E

Clocktower Commons

Property identity + clubhouse and amenity renewal · Aurora, Colorado

Clocktower Commons needed more than a cosmetic refresh. I developed a coordinated repositioning package that connected the property identity, wayfinding, clubhouse plan, pool amenities, mail area, landscape, outdoor furniture, and interior finishes.

ROLE

I was Project Architect and Designer at G Squared Design for Woodspear Properties.

PROJECT TYPE

Multifamily repositioning, amenity design + FF&E selection

PROJECT NOTES

I used the existing clocktower as the thread that tied the property together, then carried that strategy from planning and signage into the furniture and finish selections.

01WHAT WAS THERE

The property already had a recognizable clocktower, but that identity was not carried consistently through the resident experience.

02THE STRATEGY

I used the tower as the basis for a clearer visual language and wayfinding system rather than inventing a new identity from scratch.

03FF&E + MATERIALS

Outdoor furniture was tied to numbered pool-plan locations, while the interior palette coordinated flooring, carpet, wood, glazed brick, paint, tile, and countertops.

04OUTCOME

The package gave the client one coordinated view of property identity, amenity planning, product selection, material character, placement, and resident use.

CLIENTWoodspear Properties

PERIOD2022–2023

STATUSPartially implemented

PROJECT NOTEContext to selection

The work moves from the existing property and amenity plan into signage, site improvements, furniture placement, and a coordinated interior palette.

PROJECT VISUALS